Xiang Li
Selingo SEL Learning App
(Freelance Ongoing Project)
Visual Identity
App Interface Design
User Experience
Selingo is an ongoing app project focused on social-emotional learning (SEL) for children. Developed the visual identity to reflect both trust and approachability, appealing to young users and caregivers alike. Designed the app’s UI/UX with a focus on image-based content, intuitive navigation, and accessible layouts that support engagement and emotional growth. Continuously iterating design components to enhance usability and learning impact.
Holmes
Smart Product App Interface
App Interface Design
Iconography
Designed user interfaces for Holmes smart home products, including app-controlled fans and air purifiers. Created clean, intuitive layouts and custom iconography to support features like scheduling, speed control, and real-time monitoring. Developed user flows to enhance ease of setup and day-to-day use, collaborating closely with developers to ensure functional alignment across devices and platforms.
Globe Electric
Website Visual Refresh
Homepage Layout
Visual Direction
Contributed to the visual update of Globe Electric’s website, focusing on modernizing the homepage and product presentation. Designed updated banners, iconography, and promotional graphics to align with evolving brand standards. Enhanced visual consistency across pages while supporting a cleaner, more user-friendly browsing experience.
