Xiang Li
Jazzup Floral
Brand Creation
& Digital Launch
Visual Identity
Web Design
Photography
Digital Marketing
Built JazzUp Floral from the ground up as an online flower shop with a modern, cohesive brand identity. Designed the full visual identity system across digital and print touchpoints. Directed product photography, optimized the website for user experience and sales, and managed marketing efforts including social media, email campaigns, and targeted advertising. Oversaw daily operations to ensure consistent service and visual presentation.
Le Vent Pâtisserie
Visual Identity Design
Created a full visual identity for Le Vent Pâtisserie, a boutique pastry brand. Designed a refined logo system and supporting materials including business cards and conceptual packaging. Developed mise en situation visuals to present the branding in real-world contexts, capturing the brand’s artisanal and elegant aesthetic.
Holmes
Brand Style Guide
& Visual Identity
Visual Identity
Packaging Design
Brand Guidelines
Developed a comprehensive brand guide for Holmes, maintaining the original logo while reimagining the overall visual identity. Created a unified system of typography, color, iconography, and photography to align with updated brand values. Designed new-look packaging and layout rules, culminating in a detailed style guide used across product, digital, and retail channels.
